The Marketing for Artists workshop is addressed to all those artists who want to improve the ability
to promote their work and to boost their commercial side. To be conducted by
Sergio G. García, publicist, communicator, curator and
cultural promoter of Exposia
A GUIDEPOST Report
Madrid to host a “Marketing for Artists” workshop
The Spanish capital will host a Marketing for Artists workshop on Thursday 23 May, addressed to all those artists who want to improve the ability to promote their work and to boost their commercial side. The intensive course (in English) will be held at C/ Goya 22. Interested? Check out www.exposia.net or call +34 692 316 180.
The workshop seeks to provide artists with the necessary tools to promote their work and to improve their chances of positioning themselves in the art world. Thus the dynamic is focused on practical ways to achieve the goal, applying the skills learned during the workshop on a particular project, be it an exhibit or a special event.
The art market, the first steps, exhibiting at alternative spaces, curriculum, artistic book, press pack, promotion and web site are the subjects to be addressed in the Marketing for Artists workshop which will be conducted by Sergio G. García, publicist, communicator, curator and cultural promoter of Exposia.
“The workshop is conceived as a catalyst,” explains García. He adds: “Many artists could get more out of their work in many aspects, which can be improved with marketing techniques.”
Sergio G. García, a professional with over 20 years experience in the marketing, press, public relations and cultural promotion fields, devised this workshop nine years ago when he noticed the lack of promotional skills among the artists he came in contact with at the exhibits he had organized in various spaces.
Through the years, over 200 artists have participated in the workshop, in Madrid, Barcelona, Palma de Mallorca, Bilbao, Vitoria, Sevilla and Cáceres in Spain; Antwerp y Brussels in Belgium, Amsterdam and Breda in Holland and Washington DC and Nueva York in the United States.
Featured image/Sharon McCutcheon