THE AMAZING LIFE IN TIMELESS MADRID

Madridslider

In Madrid, there’s time for everything because life lasts longer here. In the city that follows the
pace you set, time is measured in quality of life, days of sunshine and opportunities.
There’s always time to learn, make progress, launch a project or simply
live better here. Madrid is the ultimate capital for those who are
the masters of their time. In Madrid, time always starts
with you. Madrid is the city of your time.

 

Madrid: Leveraging Brand to Embrace the Future. Our City Brand Narrative.

 

What defines Madrid?

No beaches. Just a tiny river (viewed here from a cable car). But life is good in the nation’s capital.

In Madrid, just as it makes no difference where you’re originally from, we can proudly state that what really matters are the people, ideas and projects that pass through the city. It may not have the world’s best skyline, paella or beach, but its other attributes make it possible to say without hesitation that “life is good” in Madrid. The city’s quality of life is among the best in the world in comparison to leading cities like London, Milan, Paris, Rome and New York.

But why is life good in Madrid?

“Life is good” in Madrid because there’s a sense of emotional well-being and it provides intellectual stimulus: two prerequisites for bringing a personal or professional project to fruition. Time is another great facilitator.

Time was one of the concepts that kept coming up when the city’s brand narrative was being developed.

Time was something that was in short supply during the health crisis [Covid-19 pandemic], as many people got busy pursuing personal or professional projects that they had put off in the past but which became highly important during that period. Emotional well-being, intellectual stimulus and time thus became the three key “ingredients” that underpinned the process of creating the city brand narrative.

“Time is limitless in Madrid”

With more time, Madrid’s residents approach the infinite, metaphorically speaking. People who live in or visit Madrid know that the city is endless; there’s always something to do, learn or share together. Time is limitless in Madrid, and as such it’s the ideal place to launch a personal or professional project. It’s this figurative “endlessness” that’s at the heart of the emotional well-being and intellectual stimulus it provides.

Finally, based on the concepts of time, emotional well-being and intellectual stimulus that were to be conveyed to Madrid’s audiences, the Brand Idea was created: “The City of Your Time”

The City of Your Time

In Madrid, there’s time for everything because life lasts longer here. There are moments that are eternal and entire lives that pass in a second. In the city that follows the pace you set, time is measured in quality of life, days of sunshine and opportunities. There’s always time to learn, make progress, launch a project or simply live better here.

The city of round-the-clock excitement and opportunities

Madrid is the ultimate capital for those who are the masters of their time, because it offers round-the-clock excitement and opportunities.

In Madrid, time always starts with you. Madrid is the city of your time.

———

Text: Madrid City Government Department for Economy, Innovation and Employment
General Coordination Unit for Economy, Trade, Consumer Affairs and Partnership
Madrid City Brand and Partnership Office
https://www.madrid.es/UnidadesDescentralizadas/MarcaMadrid/Documentos/relatociudaddic21.pdf

———

Images
Featured image (Infinity)/R-region from Pixabay. Frame and Madrid City coat of arms supplied.
Quote mark/Oakus53, CC BY-SA4.0 via Wikimedia Commons
River Manzanares/M. Peinado, CC BY2.0 via Wikimedia Commons
“Timeless” swans/SpiritBunny – Glauco Gianeglio from Pixabay. Rotated
“Excitement and opportunities” merry-go-round/ Heni Noviyanti, Unsplash