Somehow it’s comforting that on its 42nd edition, FITUR (Feria Internacional de Turismo) went ahead and held a real people-with-people trade fair instead of a disheartening virtual. This sends a clear message that tourism must not remain grounded but must instead learn to coexist with safety protocols in a world of new normal. Head-on, it has met the challenge of reinstating tourism as a key engine for economic development in the aftermath of the pandemic. For the purpose, the organizers had envisioned a robust and decisive fair, one that generates trust and optimism in the sector.
AS VACATIONERS HEAD FOR HOME AT THE BEGINNING OF SEPTEMBER, SPAIN LOOKS ON ANOTHER BUMPER YEAR FOR ITS TOURISM INDUSTRY »
Spain ranks second worldwide in international tourist arrivals (81.8 million), second in international tourism earnings ($60 billion), and tops the World Economic Forum's Travel and Tourism Competitiveness Index