On a sunny day in Madrid, I pick up a Lime electric scooter near the Tirso de Molina Metro stop in the vibrant La Latina neighborhood. The thrill of riding through the streets, jetting past pedestrians and cars alike, is exhilarating. In cities like Madrid where pollution is one of the worst in Europe (a 3% annual mortality rate), electric scooters should be welcomed whole-heartedly as a green solution.
Uber has become a sensational platform to many ordinary, business, and celebrity people. It has created a fundamental possibility for anyone to get to their destination at the press of a button, cash not necessary. It also provides a stiff competition for taxis. And that's the trouble, at least for the cab drivers who went on strike in Barcelona (later in Madrid). But how about the Uber users?