The pandemic confinement gave people time to ponder their way of life and, accordingly, their place of residence. Spain, next to the UK, is a top choice of those thinking of moving to a new country when the coast is clear. France comes third.
Reputation is critical to enhancing buisness and is therefore a crucial asset for a country. In 2018 Sweden is the Most Reputable Country among the 55 polled. Seven of the Top Ten are European countries. Outside of the Top Ten Spain ranks 14th, the UK 16th, France 18th and Germany 19th. The USA, once the leader of the free world, is not seen as a responsible participant in the global community. It is ranked 34th. Iraq is the least reputable, ranking 55th.