FITUR 2022, THE DYNAMIC COEXISTENCE OF POST-PANDEMIC TOURISM AND SAFETY PROTOCOLS »

Somehow it’s comforting that on its 42nd edition, FITUR (Feria Internacional de Turismo) went ahead and held a real people-with-people trade fair instead of a disheartening virtual. This sends a clear message that tourism must not remain grounded but must instead learn to coexist with safety protocols in a world of new normal. Head-on, it has met the challenge of reinstating tourism as a key engine for economic development in the aftermath of the pandemic. For the purpose, the organizers had envisioned a robust and decisive fair, one that generates trust and optimism in the sector.