In its latest endeavour to inspire future visitors to the city, the Madrid City Council’s Tourism Department has launched a new international tourism campaign to promote the image of the capital. The target is the city’s main strategic markets and the aim is to secure Madrid’s position as a world-leading urban destination.
On a sunny day in Madrid, I pick up a Lime electric scooter near the Tirso de Molina Metro stop in the vibrant La Latina neighborhood. The thrill of riding through the streets, jetting past pedestrians and cars alike, is exhilarating. In cities like Madrid where pollution is one of the worst in Europe (a 3% annual mortality rate), electric scooters should be welcomed whole-heartedly as a green solution.
The Madrid Central, the Central Area of Low Emissions will ultimately phase out pollutant traffic from the central district of the city where 72% of movements are owing to internal combustion cars. Imagine a place without them. Paradise recouped!