Somehow it’s comforting that on its 42nd edition, FITUR (Feria Internacional de Turismo) went ahead and held a real people-with-people trade fair instead of a disheartening virtual. This sends a clear message that tourism must not remain grounded but must instead learn to coexist with safety protocols in a world of new normal. Head-on, it has met the challenge of reinstating tourism as a key engine for economic development in the aftermath of the pandemic. For the purpose, the organizers had envisioned a robust and decisive fair, one that generates trust and optimism in the sector.
On 11 February of this year, Google has announced that it is making Malaga the headquarters of its Cybersecurity Center of Excellence. With a global scope, this will convert the southern Spanish city into one of the most important cybersecurity hubs in Europe. Quite a welcome shot in the arm for a country whose self-confidence is badly shaken by the collapse of its powerful Tourism industry as a result of the pandemic.
FITUR is the Spanish International Tourism Trade Fair which has been held for the last forty years at the IFEMA Convention Centre in Madrid. Professionals from over 165 countries were present during the week of January 20th – 26th, 2020 and a record of participation with 10, 487 companies in a vast variety of sectors including Hotels, Travel Agents, Restaurants, Food Product Suppliers, Cruiselines, Spas, Wineries, Airlines, High Speed Train Lines, Coach Companies and over 8,000 journalists and photographers.
The Acting Minister for Industry, Trade and Tourism, Reyes Maroto, held several working meetings in London to evaluate and strengthen the contingency plans of the Government of Spain in the event of a no-deal withdrawal of the United Kingdom from the European Union. “Strengthening contingency plans before Brexit is a government priority,” she says.
FITUR: The aim was to recognise the work carried out by tourism companies, professional researchers, small businesses in the travel sector, airlines, high speed rail, coach bus corporations and Journalists to boost the image of the industry, and creating new opportunities
Nothing like a global tourism convention from the world tourism guru, Spain!
"Shopping and gastronomy are major criteria to decide on travel destinations, and therefore should be included in any tourism strategy"
Spain has topped the World Economic Forum’s Travel and Tourism Competitiveness Index. That's why when its annual International Tourism Fair opens its doors, seriously go-getting professionals make it a point to attend
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A few good news
Announcing the opening of FITUR, one of the world’s most important annual trade fairs!