As an avid lover of physical books, I went to the book fair with one question in mind: how is the Madrid Book Fair responding to the technological changes that are happening around us? Instead of finding a stall selling downloadable e-books, I found a different response. To those who say that books are dying, I say that they are changing. Books are no longer simply the words that fill their pages. They are objects of beauty that can be read and enjoyed, and then displayed proudly on a bookshelf or coffee table in one’s home. This is clear walking through the Madrid Book Fair.