By Rose Maramba
Photos: image.net by Getty Images for Tommy Hilfiger/Franziska Krug
–There’s a reason Tommy Hlfiger is celebrating: Rafa Nadal has signed on as ambassador of Tommy Hilfiger Underwear, Tailored and Fragrance. How best to celebrate? Playing tennis, of course! So Tommy Hilfiger, one of the world’s most recognized premium designer lifestyle groups, organized a pop-up tournament at the Breuninger flagship store in Stuttgart, Germany last 10 November. Nadal faced off with German models Janis Danner, Sara Nuru and Stefanie Giesinger in several racy rounds of tennis where Nuru and Geisinger wore cute outfits from the Spring 2016 Hilfiger Collection while Danner and Nadal donned Tommy Hilfiger Tailored suits.
Each time a team scored a point, their opponents removed a piece of clothing until finally the new Tommy Hilfiger men’s and women’s underwear is exposed.
Great way to skinny show off!
Nadal played two rapid-fire rounds on a spectacular “floating” tennis court specially installed on the first floor of the luxury department store.
Nadal, “The King of Clay,” is widely regarded as one of the finest clay-court players in history if not the greatest clay-court player of all time. But Nadal didn’t get stuck there; the 29-year old 14-time Grand Slam winner from Mallorca, Spain has grown into an iconic all-court giant and is one of the only two male players in history who has won at least two Grand Slam titles on three different surfaces — grass, hard court, clay — the other being Mats Wilander.
Nadal is considered one of the greatest tennis players of all time for several good reasons. He is the only male player to win a single Grand Slam tournament nine times and the first to win at least one Grand Slam tournament for ten consecutive years, breaking the eight-consecutive-year record held by Björn Borg, Pete Sampras, and Roger Federer. He is also the only male player in tennis history to win one Grand Slam and Masters 1000 title for ten consecutive years (2005–2014).
As Tommy Hilfiger global brand Underwear, Tailored and Fragrance “ambassador” he is featured in the company’s Fall 2015 campaigns launched with a pop-up tennis tournament at the Bryant Park in the heart of New York last August. So the Stuttgart was actually the second pop-up contest.
“Our partnership with Rafael brings one of the greatest athletes of this generation into our Tommy family,” said Tommy Hilfiger. “Rafael exemplifies our brand spirit: fun, cool, and never too serious.”
The Tommy Hilfiger Underwear collection refreshes classic styles with updated fits and revamped fabrics. Design innovations, including a special four-way flex stretch technology, are combined with premium fabrics resulting in an underwear that’s at once sophisticated and comfortable.
The Tommy Hilfiger Tailored collection features sharp silhouettes and rich textures, while the TH Bold fragrance is a toast to the spirit of determination and has been created for the modern man who, equipped with a competitive nature and effortless self-confidence, lives boldly.
The Stuttgart pop-up tennis tournament was live-streamed on Tommy Hilfiger’s Periscope account announced to the brand’s global fan base through its Twitter feed a few hours before the match began.
Friends of the brand joined the conversation on social media using #TOMMYXNADAL and the Twitter/Instagram handles @TommyHilfiger and @RafaelNadal.
About Tommy Hilfiger
Tommy Hilfiger’s brand portfolio, which includes Tommy Hilfiger and Hilfiger Denim, focuses on designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear, footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel, socks, small leather goods, home goods and luggage.
The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance.
The Tommy Hilfiger and Hilfiger Denim brands reach consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and tommy.com.