Cudillero, Asturias, Northern Spain
THE TRAVEL & TOURISM COMPETITIVENESS REPORT AND INDEX 2019 IS OUT.
TOP SPOT GOES TO SPAIN – AGAIN!
Spain tops the World Economic Forum’s Travel and Tourism Competitiveness Report & Index 2019. According to said report, the ten best countries to visit, in the order of their rankings, are Spain, France, Germany, Japan, the United States, the UK, Australia, Italy, Canada, and Switzerland.
At the bottom of the list is Yemen, the 140th country to visit.
The prestigious World Economic Forum (WEF), which is headquartered in Geneva, Switzerland, is an independent and impartial not-for-profit foundation established in 1971. It gathers the global elite annually for the purpose of shaping global, regional and industry agendas. Its motto: “Committed to improving the world.”
The WEF’s T&T Report and Index is based on what?
Per WEF itself: “World Economic Forum engage[s] leaders in travel and tourism to carry out an in-depth analysis of the travel and tourism (T&T) competitiveness. Published biennially, Travel & Tourism Competitiveness Report and Index benchmarks the T&T competitiveness of 140 economies and measures the set of factors and policies that enable the sustainable development of the Travel & Tourism sector which, in turn, contributes to the development and competitiveness of a country.”
WEF’s tourism focal points are natural and cultural resources, infrastructure, national travel and tourism (sustainable travel) policy.
Why does Spain top the Index? Why is it so attractive to visitors?
WEF: “In the case of Spain, which has claimed the top spot in the index since 2015, its popularity is bolstered by a world-class ranking in natural [3,000 miles of coastline] and cultural [no less than 48 UNESCO World Heritage Sites] resources – from its vibrant cities to sunny beaches, and a diverse cultural programme that spans medieval festivals to contemporary art.
“Infrastructure is another important measure of a country’s travel competitiveness, and on these criteria Spain rates highly, having spent millions of euros in the past decade on updating roads, railways and airports.”
Well, now, enhorabuena España!
Featured image/Miguel Angel Sanz on Unsplash
Cover, “A Platform for Impact,” a WEF publication, Fair use