EventsMoney MatterssliderTime Out

by Margaux Cintrano
Photos:  ©Ifema – Mercedes – Benz unless stated otherwise


The amazing 76th Mercedes–Benz Fashion Week Madrid (MBFWMadrid) kicked off at Ifema, the event organizer, on the 14th of September when for the first time ten fashion shows in a single session were held within the MBFWMadrid’s OFF program. The main event commenced right the next day and the curtain was rung down on the 17th of September.

MBFWMadrid is Spain’s foremost fashion show designed to showcase Spanish fashion on the global stage. Its 76th edition had been the largest Fashion celebration in Madrid, the catwalks not only showing the fashion trends for Autumn and Winter 2022 as the Spanish designers projected them but for Spring–Summer 2023 as well.

A great line-up of 41 consummate fashion creators was featured per different categories: 21 consecrated designers the likes of Pedro del Hierro, Teresa Helbig, Ágatha Ruiz de la Prada, Custo Barcelona, Lola Casademunt by Maite, and Roberto Diz; ten up-and-coming designers with their ground-breaking proposals who got their first big break on the Allianz EGO catwalk such as H05 Bilbao, Boltad, Kollapse, Crack, and The Artelier; and the ten in the aforementioned OFF program.

The color palette
The trends of the color palette for Autumn-Winter 2022 include Black Cherry, Cherry Red, Mandarin Orange, and tones of Fuschia – red violet – and of course Black for after-five and formal dress.

Autumn-Winter trends
Hamaca:  The warm palette
Crinoline:  The unexpected return of the use of crinolines that create a silhouette of yesteryear´s 1950s.
Pagoda shoulders:  Shoulders are pointed and protrude over the torsos of the models creating drama and a daring elegance
Style-thentic:  Texture, color and shoulder focus

MBFWMadrid keeps on adding value to its iconic fashion events by offering visitors dynamic experiences where state-of-the-art immersive technology is put to use in order to promote Spain’s fashion industry. The 76th edition was no exception.

Photo: Cristina Cifuentes. CC BY2.0 via Wikipedia. Source: https://www.flickr.com/photos/42181172@N02/32106551634/

Some of the most anticipated moments of the event were the prizes and awards handed out by sponsors to inspire the models and the designers. These included the L’Oreal Paris Best Model award which went to Lorena Dura, the Best Collection to Ulises Mérida, and the Mercedes-Benz Fashion Talent Prize to Boltad. The Allianz EGO award went to “reparto”, that is to say, it was awarded to the Allianz EGO team and not to a single designer.

A total of sixteen sponsors and collaborators who are leaders in their respective business sectors make it possible to create a most exciting fashion event. MBFAMadrid 2022’s main sponsors Mercedes-Benz, L’Oréal Paris, and Inditex, each leader in their respective sectors, were joined by Allianz, Iberia, Thompson Madrid (official hotel), Mó de Multiópticas, Málaga de Moda, ESNE Escuela Universitaria. . .

Madrid Fashion Week make-up artists. Photo: icanteachyouhowtodoit, CC BY2.0 via Wikimedia Commons

The entire four-day Spanish fashion extravaganza fascinated and delighted professional buyers, designers, clients, and the over one thousand national and international press who gave excellent coverage to the 41 runway shows and all the other aspects comprising the production of MBFWMadrid 2022 (technical management, casting, backstage dressing rooms, etc.). Needless to say, the sponsors got their money’s worth!