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South Korea, FITUR 2020’s invited guest


by Margaux Cintrano

FITUR is the Spanish International Tourism Trade Fair which has been held for the last forty years at the IFEMA Convention Centre in Madrid. Professionals from over 165 countries were present during the week of January 20th – 26th, 2020 and a record of participation with 10, 487 companies in a vast variety of sectors including Hotels, Travel Agents, Restaurants, Food Product Suppliers, Cruiselines, Spas, Wineries, Airlines, High Speed Train Lines, Coach Companies and over 8,000 journalists and photographers.

This year FITUR encompassed sustainability, ecological travel, I.T. technology and beneficial guidelines for travellers of all types.

The invited guest was South Korea which presented their country in a whole new light with amazingly dazzling entertainment.

Every year the platform for training to those who wish to enter the travel industry and experts who provide a variety of disciplines to share their knowledge.


Featured image/Pedro Cambra, CC BY2.0, cropped