EUGENIA MARTINEZ DE IRUJO, A WORKING DUCHESS AND THEN SOME

Money MattersNewsProfiles in ExcellencesliderSpain

The Duchess of Montoro at the photocall for the launching of her “La XIII” collection last May

By Rose Maramba

Work seems to define the young and not-so-young aristocrats in this day and age. It looks like the idle aristocrat has gone out of style! Apparently, the aristocracy’s mantra is that no man (or woman) can live on land alone.

The “La XIII” collection

Take Eugenia Martinez de Irujo y Fitz-James Stuart, 12th Duchess of Montoro, for instance. She was the only daughter of the late Doña Cayetana (María del Rosario Cayetana Fitz-James Stuart y Silva), the very popular 18th Duchess of Alba who owned palaces and landed estates galore. But if Eugenia is in the news these days it’s because of “La XIII”, her Spring-Summer Jewelry Collection for Tous, a sprawling Spanish jewelry and fashion firm.

Portrait of the thirteenth Duchess of Alba, inspiration for the “La XIII” collection

This modern day aristocrat draws inspiration from her privileged background but turns her pieces into affordable jewelry. Her latest collection reproduces the outstanding elements in court painter Francisco Goya’s portrait of Maria del Pilar Teresa Cayetana de Silva Alvarez de Toledo (1762-1802), 13th ( hence the “XIII”) Duchess of Alba de Tormes. Namely, the red flower in her hair, the red ribbon below her collar, and her little dog.

Said painting hangs in the Albas’ official residence in Madrid, the Liria Palace.

“I always draw inspiration from a certain message or a sentiment, from something or someone important to me,” says the Duchess of Montoro at the presentation of “La XIII” th in the Tous store on Serrano Street, Madrid.

The pendant in the Tanuca Collection inspired by Empress Eugenia Montijo’s medallion

Thus, in 2017 Eugenia’s “Tanuca Collection” was inspired by her mother’s favorite jewelry, a medallion that once belonged to Empress Eugenia de Montijo, wife of Napoleon III of France and the younger sister of Paca de Alba (1825-1860), Duchess consort of Alba de Tormes. From the Empress the  jewelry was passed on to Queen Victoria Eugenia, wife of King Alfonso XIII of Spain, who then gave it to Doña Cayetana.

With that collection, Eugenia wanted to pay homage to her mother who passed away in 2014 and one of whose pet names was Tanuca.

Speaking of her relationship with Tous, the Duchess of Montoro admits laughingly: “It’s the longest relationship I’ve ever had in my life.” She’s been with Tous for 21 years now, first as Public Relations and later as jewelry designer. She says, “I’m very grateful [to Tous] and I shout it from the rooftops. The Tous family gave me a chance and I will never forget.”

The bride and groom dressed as Marilyn Monroe and Elvis in Vegas!

Where the public is concerned, Eugenia, now 50, will always be the willful apple of her mother’s eye. She was married to, and later divorced from, famous bullfighter Francisco Rivera with whom she had her only child, Tana. In 2017 she and Narcis Rebollo, President of Universal Music Spain-Portugal, were married in A Little White Wedding Chapel, Las Vegas. Very much in love, the Duchess of Montoro swears her new husband (well, not that new) is “a marvelous man.”

———

Images
Featured image, supplied
Portrait of the 13th Duchess of Alba, PD
Pieces from Tanuca and La XIII collections, and Las Vegas wedding: Eugenia’s Instagram, Fair use