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The fair’s exhibitors, visitors and Messe Frankfurt are united in their pursuit of visionary, sustainable and social fashion


By Jack Wright
Photos: Timur Emek/Getty Images (




As on previous occasions, Berlin was the center of the international green fashion scene this summer, the sixth time that the Ethical Fashion Show Berlin presented trend-setting eco-brands at the E-werk Berlin-Mitte where it all began a few years ago. From 8 to 10 July a powerful and progressive line-up of casual and streetwear labels showcased sustainable contemporary green designs. The dominant themes were denim, footwear and upcycling.

Green Party politiican Renate Kuenst, at the GREENSHOWROOM

Green Party politician Renate Kuenst, at the Greenshowroom

Expectedly, the tradeshow was fully booked.

“More and more international labels are beginning to understand that our fashion platform is a great opportunity to present themselves on the European market. This particularly concerns the areas of streetwear and denim where we are looking forward to some exciting new exhibitors with first-class ideas and designs,” said Olaf Schmidt, Vice President for Textiles & Textile Technologies at Messe Frankfurt, one of the world’s largest trade fair companies,  just before the big eco-fashion event of the summer rolled.

After Germany, the nations that sent the biggest number of exhibitors were Spain, the Netherlands, Italy and France.



Ethical model

Running alongside the Greenshowroom, which was held at the classic five-star Hotel Adlon Kempinski with the emphasis on sustainable high fashion, the Ethical Fashion Show Berlin had 124 exhibitors, thereby making it Europe’s biggest platform for ecologically produced fashion fair trade during the Berlin Spring-Summer 2015  Fashion Week.

The Ethical Fashion Show debuted in January 2012 at Berlin’s E-Werk. Since then, as part of Berlin Fashion Week, it continues to treat visitors to pioneering and quality-oriented trade fair experiences twice a year.

On show: sustainably produced street fashion and casual wear with a strong focus on authentic urban styles, great design and high-quality eco-friendly labels.

“The Ethical Fashion Show Berlin targets visitors and exhibitors who consider ethical and environmental concerns a given and whose products and styles position them at the core of the fashion market,” explains Magdalena Schaffrin. “In this, the fair’s exhibitors, visitors and Messe Frankfurt are united in their pursuit of visionary, sustainable and social fashion.”

General view, Ethical Fashion Show

Ethical Fashion Show

Together with the Greenshowroom, the Ethical Fashion Show Berlin creates a new, strong hub and point-of-call for the international eco-friendly fashion crowd.

With that platform, it was almost inevitable that the sixth Ethical Fashion Show and the Greenshowroom ended on a high note of success:  91 international eco brands and a total of 124 labels from 16 countries presented their collections for the summer of 2015 to an audience of international buyers at the two events.

Visitors and exhibitors at the Ethical

Visitors and exhibitors at the Ethical

Additionally, the Ethical Fashion Show underscored its significance as an information and networking platform for the subject of sustainability in the pivotal textile.

“The Ethical Fashion Show Berlin once again confirmed its future-oriented character. At the show, Messe Frankfurt present[ed] sustainable brands from a dynamic and expanding market. In Berlin, we show solutions that are essential for the future of the textile sector”, explained Olaf Schmidt.



On the catwalk, Greenshowroom

The idea for the Greenshowroom was born out of a simple need: In order to show her own collection in the right context, Magdalena Schaffrin co-founded the Greenshowroom in 2009, a space and concept of which she is in charge to this day alongside Messe Frankfurt, organizer of Ethical Fashion Show and Greenshowroom. While the Ethical Fashion Show spotlights the more casual and street-related aspects of green fashion the Greenshowroom showcases sustainably produced high-end fashion, accessories and lifestyle products, and features classical combinations, silk blouses, footwear and jewelry.

To celebrate its 10th anniversary (remember that, being part of the Mercedes Benz  Berlin Fashion Week , the Greenshowroom and the Ethical Fashion Show are held twice-yearly),  the luxurious Hotel Adlon Kempinski was chosen to be the venue of the high-end exclusive Greenshowroom. The Greenshowroom Salonshow, as an off-site event of the Mercedes-Benz Fashion Week and the climax of the Greenshowroom, was held in the Adlon Ballroom.

“The luxurious atmosphere of the Berlin Salons with their view of the Brandenburg Gate provides a perfect ambience for presenting exclusive sustainable design,” said Olaf Schmidt.