BLACK FRIDAY or VIERNES NEGRO?

by Jack Wright

Is Spain getting jaded about Black Friday so soon, even before the Spaniards could perfect the way they pronounce the term in English?

There was a time, not so long ago, when embracing Good Friday was some sort of a mark of the cosmopolitan. Or at least a mark of someone who was open to new ideas.

For the conservative Spanish society, Black Friday used to be taken as a mark of someone who was open to new ideas

Not anymore?

This year, early forecasts predict less shopping on the Friday after Thanksgiving which, in the States at least, traditionally marks the start of the Christmas shopping season. Pundits say in 2021, with the pandemic over, euphoric Spaniards let themselves be carried away with dubious discounts. They splurged.

Today, however, the weary-wary Spanish people are, if not putting a padlock on their pockets, not too far off from parsimony at any rate. This shouldn’t come as a surprise: 77% of Spanish consumers have had to – and still do – alter the way they shop in order to cope with the unrelenting inflation.

But if this was the case, shouldn’t the purported Black Friday discounts play into their hands? We’ll see.  As said, early warning points to less enthusiasm for Black Friday 2022. ¿Un viernes realmente negro for the retailers?

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Images
Featured image/Gerd Altmann, Pixabay
Spaniards on horseback/Dominic Alves, CC BY2.0 via Flickr
Shopper/OpenClipart-Vectors, Pixabay